Colorism is deeply entrenched in the beauty industry, despite the high potential profits offered by racialized market segments. This case examines Fenty Beauty, an inclusive celebrity cosmetics line that has been praised by consumers and commentators alike for developing cosmetic products that can be used by all women.
Between 2009 and 2017, Black women, who are the fastest growing group of entrepreneurs in the United States, received only 0.0006% of venture capital financing. This case study examines how Backstage Capital attempted to create a US$36 million fund exclusively for Black female entrepreneurs.
This case study examines how Boxed, an e-commerce startup, used its “Rethink Pink” program to take a stand against pink tax and tampon tax while also gaining the trust and loyalty of women consumers.
This case study shows how Ellevest, a “gender-aware” financial robo-advisor, addressed the challenges that women face when saving and investing, and continuously evolved its services to emerge as an industry leader.
This case studies Cheerio Corporation Co., Ltd., a Japanese beverage company, and how its decision to advocate for greater LGBTQ+ inclusion in Japan allowed the company to tap into a profitable, underserved market segment, as well as to create a unique value proposition in an increasingly competitive market.
Rotman Commerce FinTech Association's new podcast chats with GATE's Vanessa Serra Iarocci about the challenges and feats women in business face, her career journey leading up to running a business and her expertise on building inclusivity and equity in firms.
This study finds that how people are exposed to ideas about discrimination affects whether they use stereotypes in hiring, in turn shaping labour markets.
TVO's The Agenda invited Sarah Kaplan to offer a #Rotman 101" on board of directors and discuss how boards can do things better.
Women are bearing the brunt of COVID-19 — so much so, in fact, that it's being dubbed a "she-cession." This Lowest Rates' piece outlines several structural and systemic changes needed for a feminist recovery, including points from Sarah Kaplan on universal access to affordable childcare.
This TVO Agenda piece recognizes the need for a feminist and intersectional response to the pandemic, making specific mention to our Feminist Economic Recovery Plan for Canada.
