YWCA’s response to COVID-19 in Canada
This case study looks at how YWCA responded to the COVID-19 pandemic by seeking new ways to serve its vulnerable communities with fewer resources, while also maintaining organizational sustainability.
Wattpad’s commitment to diversity drives its success
This case studies how the storytelling platform Wattpad uses data-driven diversity and inclusion measures to solidify its user base, improve employee well-being, and catalyze growth.
How Walmart helped women-owned businesses
This case studies Walmart’s Women’s Economic Empowerment (WEE) initiative, which succeeded not only in supporting and training women entrepreneurs, but also in incorporating their businesses into Walmart’s supply chain.
Highlighting Fenty Beauty’s diversity-based business model
Colorism is deeply entrenched in the beauty industry, despite the high potential profits offered by racialized market segments. This case examines Fenty Beauty, an inclusive celebrity cosmetics line that has been praised by consumers and commentators alike for developing cosmetic products that can be used by all women.
Backstage Capital: Investing in Black women founders
Between 2009 and 2017, Black women, who are the fastest growing group of entrepreneurs in the United States, received only 0.0006% of venture capital financing. This case study examines how Backstage Capital attempted to create a US$36 million fund exclusively for Black female entrepreneurs.
Rethink pink: Elimination of pink tax by online retailer Boxed
This case study examines how Boxed, an e-commerce startup, used its “Rethink Pink” program to take a stand against pink tax and tampon tax while also gaining the trust and loyalty of women consumers.
Ellevest: Investment technologies for Women
This case study shows how Ellevest, a “gender-aware” financial robo-advisor, addressed the challenges that women face when saving and investing, and continuously evolved its services to emerge as an industry leader.
LGBTQ+ inclusion opens new markets for Cheerio Corporation Co., Ltd.
This case studies Cheerio Corporation Co., Ltd., a Japanese beverage company, and how its decision to advocate for greater LGBTQ+ inclusion in Japan allowed the company to tap into a profitable, underserved market segment, as well as to create a unique value proposition in an increasingly competitive market.
The Moment and its adoption of holacracy
Holacracy is a management system that aims to redistribute power by defining roles within an organization in terms of the authority associated with each. This case examines The Moment’s adoption of Holacracy and how the new system encouraged rebalancing of power between genders within the organization.
Gender-based analysis as a turnaround strategy at McCarthy Uniforms
McCarthy Uniforms is a uniform supplier to schools, sports teams, municipalities, and businesses. This case study focuses on how the leadership team used gender-based analysis to identify growth opportunities in a turnaround strategy to save McCarthy Uniforms from bankruptcy.