Backstage Capital: Investing in Black women founders
Between 2009 and 2017, Black women, who are the fastest growing group of entrepreneurs in the United States, received only 0.0006% of venture capital financing. This case study examines how Backstage Capital attempted to create a US$36 million fund exclusively for Black female entrepreneurs.
Rethink pink: Elimination of pink tax by online retailer Boxed
This case study examines how Boxed, an e-commerce startup, used its “Rethink Pink” program to take a stand against pink tax and tampon tax while also gaining the trust and loyalty of women consumers.
Ellevest: Investment technologies for Women
This case study shows how Ellevest, a “gender-aware” financial robo-advisor, addressed the challenges that women face when saving and investing, and continuously evolved its services to emerge as an industry leader.
LGBTQ+ inclusion opens new markets for Cheerio Corporation Co., Ltd.
This case studies Cheerio Corporation Co., Ltd., a Japanese beverage company, and how its decision to advocate for greater LGBTQ+ inclusion in Japan allowed the company to tap into a profitable, underserved market segment, as well as to create a unique value proposition in an increasingly competitive market.
The Moment and its adoption of holacracy
Holacracy is a management system that aims to redistribute power by defining roles within an organization in terms of the authority associated with each. This case examines The Moment’s adoption of Holacracy and how the new system encouraged rebalancing of power between genders within the organization.
Gender-based analysis as a turnaround strategy at McCarthy Uniforms
McCarthy Uniforms is a uniform supplier to schools, sports teams, municipalities, and businesses. This case study focuses on how the leadership team used gender-based analysis to identify growth opportunities in a turnaround strategy to save McCarthy Uniforms from bankruptcy.