Research briefs, news, and event recaps related to marketing.
This case study looks at what led Gillette, the king of masculine brands, to create their "The Best a Man Can Be" campaign about toxic masculinity and sexual harassment - and whether it was a success or not.
Dans le Huffington Post Sarah Kaplan fait des commentaires sur la nouvelle gamme de produits de Pepsico, telle que «Lady Doritos», destinée aux consommatrices.
GATE's Digital Storyteller examines the uses and abuses of storytelling and explains how we can be more responsible storytellers in the world of education and activism, particularly in regards to gender and diversity.
Sarah Kaplan comments on the latest Gillette commercial and the prevalence of socially-conscious advertising for CTV News. (This piece was also picked up by the Toronto Sun and Ottawa Citizen.)
Sarah Kaplan comments in the Canadian Press about Pepsico's new "Lady Doritos" product and the "tone deaf" process that might have produced the idea (appeared in Canadian Manufacturing and the Chronicle Herald)
Andi Zeisler on marketplace feminism and what it means when social change becomes a brand identity.
